The Bold and the Beautiful coming to Prime in 2007

PRIME is pleased to present daily screenings of the ever-popular THE BOLD AND THE BEAUTIFUL.

4:00pm Daily from Monday January 1st 2007

Designed as a sister soap to “The Young and the Restless”, this is a glossy, campy soap with fast-paced storylines about beautiful people behaving badly.

The series focuses upon the Forrester family and its fashion, ‘Forrester Creations’. Spectra Couture is Forrester’s main rival, headed by Sally Spectra.

At the helm of Forrester is the very weak Eric, who is nothing without his strong wife Stephanie and his two sons, Ridge and Thorne. Daughter Kristen is seen less often, while daughters Bridget and Felicia are currently integral parts of the show but have little to do with Forrester Creations. At Spectra, Sally is helped by her daughter Macy and Sally’s receptionist, Darla.

Another key plot element in the serial is the life of Brooke Logan. Brooke has been the heroine of the show during the entire history of the serial. Originally from a middle-class background, her love affair with Ridge Forrester set up much of the storyline beginning in the first season.

The show has a number of unique characteristics that set it apart from other American soaps. THE BOLD AND THE BEAUTIFUL has the largest foreign audience of all the American soaps – it is seen in almost 100 countries around the world by more than 300 million viewers – and now Kiwi viewers can catch their daily update of the glitzy goings on in the BB world every weekday at 4.00pm.

Subscribe to our mailing list

About the author

  • Rachel

    Who used to screen it years ago? TV2?

  • Joanne

    How can prime screen this at 4pm.
    Isnt it a PGR? doesnt that mean it cant be screened at 4pm?????

  • Anonymous

    its been jumping from 1 to 2 and back for quite a while now. i think its on tv2 currently

  • Anonymous

    This will screen from 1/1/07 at 4:30pm on Prime.