AMP and TVNZ are pleased to announce that AMP has secured the 2007 programme sponsorship rights to Shortland Street. Broadcast each week night Shortland Street is one of New Zealands best-loved home-grown programmes.

Shortland Street has a loyal following with an average of 489,000 viewers tuning into the programme each night. In 2006, for the second year in a row, the programme also won the Womans Day Readers Choice Award for Favourite New Zealand Show.

AMPs General Manager of Marketing and Strategy, Allan Hopson, says that Shortland Street is an iconic home-grown show that Kiwis love because it shows New Zealanders experiencing different stages of their lives with all the challenges those stages bring.

We are delighted with AMPs Shortland Street sponsorship, particularly as we have identified that the programme has a brand synergy with AMPs Life Steps campaign introduced in 2006, which we will now take to the next level, he says.

Although AMP has been around for more than 150 years there is a whole new generation of New Zealanders that we want to get to know – and this sponsorship is the ideal way to begin that relationship and achieve greater visibility of our brand, products and services with that audience.

Alistair Duff, TVNZ General Manager for Programme Partnerships, is delighted to have the sponsorship support of AMP for Shortland Street, the programmes first long duration programme partner.

As New Zealands favourite local drama programme, it is important that the sponsor reflects the status and quality of such a key programme and offers a fantastic fit. AMPs Life Steps campaign fits perfectly.

The sponsorship begins with the new season of Shortland Street on Monday, 15 January 2007. This year is also going to be a big year for Shortland Street as it gets ready to celebrate its 15th Anniversary in May.

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