Taking ASB Business elsewhere

ASB Bank has pulled out of TV One’s ASB Business and is following veteran presenter Michael Wilson and news executives to TV3’s new breakfast show Sunrise.

The ASB ended the sponsorship deal – believed to be worth $1 million – after TVNZ said it was moving the daily business programme from 6.30am to 6am.

“It has been a very happy relationship for four and a half years but we are not sure how many people there will be watching at 6am,” said David Walden, chief executive of ASB advertising agency TBWA/Whybin.

Wilson yesterday shook hands on the deal with TV3 after terse discussions with TVNZ head of news and current affairs Anthony Flannery.

TV3 news and current affairs boss Mark Jennings said TV3’s Sunrise would not have its own dedicated business show but Wilson would present rolling business news segments sponsored by ASB Bank.


Source: NZ Herald. Read more »

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Kyle Wadsworth

Kyle Wadsworth is a trained multimedia journalist with a passion for film and television - notably Westside and Outrageous Fortune! Also known as TuiKiwi (the name of which has also featured on Outrageous Fortune as a guest-starring beer brand).
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