Advertising-free TV channel launched

New Zealand’s first advertising-free public service television channel, TVNZ 6, started broadcasting today on Freeview.

Freeview offers free-to-air digital versions of TV One, TV2, TV3, C4, Maori Television, and Radio New Zealand and TVNZ 6 will feature between 50 per cent and 70 per cent local content, with no advertising.

TVNZ CEO Rick Ellis said today that having a channel free from advertising-driven ratings pressures makes it possible to give the channel a more distinctive Kiwi flavour than any channel before it.

“We’ll be screening far more quality local programmes in primetime.

“Around 70 per cent of all programming after 4.30 will be local content. That’s more than New Zealanders have seen before and it makes a very distinctive viewing experience. It really is TV with a kiwi accent.”

Source: NZ Herald. Read more »

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About the author

Kyle Wadsworth

Kyle Wadsworth is a trained multimedia journalist with a passion for film and television - notably Westside and Outrageous Fortune! Also known as TuiKiwi (the name of which has also featured on Outrageous Fortune as a guest-starring beer brand).
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  • openmedia

    Promos are still adverts so the channel isn’t advert free, especially when the promos run in the normal advertising slots. When they said advert free I was expecting something more like the BBC with a couple of promos between shows.

  • meerkat

    openmedia, I think you’re confused.

    Station promotions aren’t classified as advertising. If they were, you wouldn’t see them on Sunday mornings, Good Friday and Christmas Day etc.

    I have no problem with channel promotions being used on TVNZ 6.

  • openmedia

    Well I do. When the advertised the channel as advertising free I was expecting to see a program or movie from beginning to end without a break for promos. In the UK the BBC only does promos between shows rather than during then, which was the format I expected for TVNZ6+7.

  • Tui

    Well TVNZ aren’t the BBC. Be thankful there aren’t any ‘real’ ads on it then.

  • openmedia

    The problem is TVNZ should be operating like the BBC. This whole SoE that has to make a profit prevents them from acting like a public service broadcaster. With TVNZ 6+7 they finally have the ability to service a PBS style remit. Anyone here watched the BBC or SBS regularly. That is the level of service i’m expecting from these new channels, and i’m sorry but it doesn’t come close.

  • bobscoffee

    i agree with openmedia. surely they can shift their promos to in between shows rather than in the middle of shows without much difficulty?

  • stanley

    ” Anyone here watched the BBC or SBS regularly. That is the level of service i’m expecting from these new channels, and i’m sorry but it doesn’t come close.”

    And it’s not going to get any closer, I’m afraid. A sad collection of nostalgic repeats, station promos, and cheap fillers. The problem is that the money provided from the Government amounts to very little in terms of new programming. Without a licence fee as they have in the UK, there is not the political will to fund a commercial-free public broadcaster with programmes of the quality found on the Beeb, SBS or PBS. A one-hour, current affairs programme like the PBS’ Frontline, for example, could easily cost $20 million per year to produce.

    I’m like you, Openmedia, in wanting some serious quality programming. I don’t think the new TVNZ channels will give it to us.

  • falconernz

    SBS in australia has carried ads for about a year now actually. I think you are just whining over nothing as has already been pointed out most TV shows are designed in segments and it would be odd for those shows to run continuously, however I agree movies should be screened without breaks. Remember if you are not happy no one is forcing you to watch, so just turn it off or change the channel.

  • openmedia

    Oh dear.. Most programs are designed to have the breaks, but they aren’t required. For example if you get the DVD release of a show like Outrageous Fortune you can see the fade outs where the ad breaks would have been.

    A lot of BBC shows are made with those fade outs so that they can be sold into other markets. Doesn’t mean that the BBC sticks promos in those slots. No instead they let the entire program play.

    Personally Advert Free implies Promo Free during the program.

  • bobscoffee

    maybe you should post a comment on eric’s blog on the tvnz website and take it up with him and see what he has to say about it

  • Tui

    I have watched enough of the channel to comment properly now. I think you are nagging about nothing! The promos on the ad breaks are so short, there’s no time to make a coffee. A episode of Karaoke High that would usually be half an hour with ads was only 23 minutes with the short promos.
    I’m really happy with the channel. It’s SO good not having ads, but you do get sick of seeing TVNZ Family/Kidzone/Showcase idents all the time :s

  • tmcpaul

    Tmcpaul [board of director]