The International Olympic Committee (IOC) today confirmed agreement with SKY Network Television’s (SKY) free-to-air channel, PRIME, for the New Zealand broadcast rights for the Vancouver 2010 and London 2012 Olympic Games.
The IOC selected free-to-air channel, PRIME and SKY on their capacity to reach the broadest possible audience through a variety of broadcast platforms, including free-to-air television, subscription television and digital media, and the organisation’s commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC President Jacques Rogge said “We are delighted to be working with PRIME and SKY who came to us with a complete package that will allow not only increased coverage of the Olympic Games, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition”.
John Fellet, Chief Executive, SKY Television NZ said, “We are pleased to be awarded the Olympic Games broadcast rights for 2010 and 2012 and we look forward to beginning a new and successful relationship with the IOC. We are confident that New Zealanders will be extremely well served by the widest-ever offering of Olympic coverage across a variety of media platforms.”
PRIME and SKY’s extensive coverage of the event will offer New Zealand viewers unparalleled access to the 28 Summer Olympic sports, 24 hours each day during the competition, with a range of options for both free-to-air viewers on PRIME, along with dedicated SKY digital channels.
“As well as coverage of the build up activities, all major Olympic events, plus those of national importance, will feature prominently in our free-to-air coverage, supplemented by six or more dedicated digital channels and highlights on SKY Sport channels, throughout the Summer Olympics,” said Mr Fellet.
“This will be complimented by a range of other new media options, including live simulcast streaming of our coverage in conjunction with our Mobile partner, Vodafone, so that viewers will be able to keep up to date with the competition no matter where they are,” he said.
Extensive coverage will also be offered through the SKY Website, including news updates and other Olympic related activities such as following the progress of the torch relay prior to the Opening Ceremony. Further promotion will be undertaken through PRIME and SKY news coverage and the company’s SKYWATCH and SKY SPORT magazines.
“We will also give our viewers the opportunity to see the key New Zealand related Olympic events during the months prior, including trials and World Championship events leading to Olympic Selection, therefore offering a very comprehensive coverage package of the build up and both events for all New Zealanders” said Mr Fellet.
Viewers will also receive comprehensive coverage of the Winter Olympics, to be held in Vancouver in 2010, as part of the broadcast arrangements with the IOC.
IOC Executive Board member Richard Carrión, who led the negotiations, said “The IOC, and SKY are delighted to announce a new partnership beginning in 2010. SKY’s ability to provide content across a variety of media platforms, including free-to air-television, subscription television and digital media will be invaluable in allowing sports fans unrivalled coverage of the Olympic Games in New Zealand.”