New Sunday night lineup coming to TV2 in 2008

TVNZ is making a radical change to what has traditionally been offered to viewers on a Sunday night. Next year TV2 viewers will see Emmy Award-winning dramas playing on a Sunday night including Ugly Betty at 7.30pm, followed by Grey’s Anatomy at 8.30pm and then Men in Trees.

TVNZ’s Head of Television, Jeff Latch, says the placement of these NZ favourites will provide a compelling entertainment option for viewers. The international trend for free-to-air broadcasters is to use Sunday nights, rather than Monday nights, as the beginning of the week.

“Sunday nights on TV2 will offer exceptionally strong entertainment options,” he says. “This is designed to complement the strong programming on TV ONE with current affairs show Sunday, and Sunday Theatre.”

In a first for any New Zealand network, GM Programming Jane Wilson presented the full schedule of new and returning shows to advertising agencies, including the new approach to Sunday nights.

Ms Wilson said Sunday nights were the highest viewing nights of the week, and strong programming on both channels would provide a key platform for promoting the rest of the weekly schedule.

Market response so far has been outstanding, with agencies expressing appreciation of TVNZ’s decision to unveil a detailed new season schedule, including programme timeslots, earlier this month.

TVNZ Head of Advertising Sales Dave Walker described the unprecedented level of detail as a first for New Zealand television, and a testament to the strength of TVNZ’s 2008 content.

“Our confidence in our upcoming line-ups is such that, for the first time, we are sharing our new season schedule – including programme timeslots – with our media partners,” he said.

“As market leader we are confident in the quality of both our returning shows and the quality of the shows viewers will see for the first time in 2008. The response shows that the market shares our confidence and excitement.”

Other key announcements included the return of Dancing With The Stars to TV ONE as well as a preview of the world’s biggest sporting spectacle, the Summer Olympics.

Outstanding new series Pushing Daisies and Dirty Sexy Money will join will join new seasons of perennial favourites Shortland Street, Desperate Housewives, Lost, Sunday Theatre and Grey’s Anatomy.

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  • ell

    I suppose the big question is whether TV3 will put CSI up against it and fight the good fight?