Strong start for popular Breakfast

TVNZ’s popular early morning current affairs programme, Breakfast, has had a terrific start to 2008, growing its core audience of 25-54 year-old viewers by 29% (10,550 viewers)* compared with the same four weeks last year. In its first month on air, Breakfast also strengthened its younger audience, adding 20,620 viewers in the 18-49 demographic, a massive increase of 41% on the 2007 figures.

Breakfast’s impressive start to the year builds on a very strong performance in 2007, and comes in a period when TV3’s Sunrise has recorded historic lows in its 18-49 ratings, despite the overall number of morning television viewers having increased. Year-on-year comparison of total television viewers aged 18-54 for the 6.30-9am zone show a 30% increase for 2008.

TVNZ’s dedicated business programme, Breakfast Business, has also started the year strongly. The audience for Breakfast Business has grown rapidly since it was moved into a new 6am timeslot in 2007, and is approaching audience levels comparable to TVNZ’s former business programme which screened at the later time of 6.30am.

TVNZ Head of News and Current Affairs, Anthony Flannery says that the boost in viewership is a great endorsement of the new-look Breakfast and Breakfast Business and sets the programmes up for a highly successful year.

“I couldn’t be happier with the performance of Breakfast and Breakfast Business,” he said.

“Every weekday, Paul Henry, Pippa Wetzell, Peter Williams, Tamati Coffey, Corin Dann and our reporters, producers and crews pull out all the stops to produce top-notch programmes. These exciting ratings results are the best possible rewards for their efforts.

“Breakfast’s coverage of major New Zealand events such as the funeral of Sir Edmund Hillary and Waitangi Day commemorations shows the value of strong early morning current affairs programming.”

“I look forward to continuing to build on this success throughout 2008.”

TVNZ has further strengthened the Breakfast team by appointing a permanent back-up host. Experienced broadcaster Alison Mau will provide cover for Pippa Wetzell and Peter Williams. When Paul Henry takes leave, Peter will host the programme with Pippa, with Alison reading the Breakfast news. As well as her role with Breakfast, Alison will be involved with other programmes in the News and Current Affairs stable.

*All ratings data sourced from AGB Nielsen Media Research

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  • ell

    Great news re: Ali Mau.

  • Rogue

    Glad to see Alison returning as a permanent fixture to the Breakfast lineup…

  • reece_555

    good news re: ali mau but they need to send tamati to other nz locations not just the front steps of TVNZ in CBD Auckland

  • ell

    yeah, thats true, it was great when he was touring the country for a month or so last year.

  • DanielM

    Yeah, wasn’t that the point of getting a new weather presenter, they even call him the “Roving Reporter” sometimes, yet all he does is stand outside of TVNZ, which is very noisy at that hour (it’s also good to see they’ve fixed the weather to fit on 4:3 screens).

    And it’s good to hear about Ali Mau, she was quite good the other day when Pippa was away. I wonder what Peter would be like filling in for Paul, since moving him in with the rest of Breakfast (instead of presenting from the newsroom) they’ve increased his presence alot which is great.

  • ell

    Peter has filled in for Paul on occasions a couple of times. Last year he filled in once or twice from memory (though Greg Boyed did a two week stint at point for Paul). And he has done the odd shift in the past, it’s a little weird seeing him cross over into that role after being the newsreader (and sports broadcaster!) for such a long time, but he does the job ably.