Friday, July 25th at 9:30pm

The Jaquie Brown Diaries, screening Friday, July 25th at 9:30pm on 3, sees former C4 and Campbell Live reporter, Jaquie Brown move into the world of fictional television when she portrays an insecure, status obsessed, light relief reporter on a hard hitting current affairs show.

Each week Jaquie tries different ways to raise her public profile in the media both through her own methods and those of her morally bankrupt publicist Kim Sharee.

As if all this stress wasn’t enough, she also has to deal with a new reporter on the show, the beautiful, funny and multi-talented Serita Singh (Madeleine Sami) whose journalistic style is strikingly similar to Jaquie’s and who seems to be stealing her thunder at an alarming rate.

Although the series takes a satirical look at the life of a C-grade celebrity and brings the society supplements of the newspapers to frightening fruition, according to Jaquie, reality can indeed often be stranger than fiction.

“Many moments in the show have come from my own real life experiences, being recognised by my gynaecologist, interviewing rap stars that hated me and being called Jackie Clarke everywhere I go,” the star explains about her own struggles working in the media industry.

“Of course it’s not all autobiographical, I never punched Santa Claus in the mouth,” she adds.

The series is written and directed by Jaquie’s personal friend and former C4 On-Air Creative, Gerard Johnstone. Though primarily a promo director, Gerard made lots of great no-budget TV specials with Jaquie such as the 2004 Big Day Out documentary and Behind Brown’s Ring: A Lord of the Rings Extravaganza.

So what attracted you to work on The Jaquie Brown Diaries?

“I guess what attracted me to it was the chance to do a parody of things like Sex and the City and Bridget Jones’ Diary where the voice overs are full of wise and witty observations,” Johnstone says.

“Unlike Bridget and Carrie, Jaquie never learns anything from life and has nothing to offer in her internal dialogue besides naive and narcissistic drivel. In this way, I think we are both very similar.”

This week’s series premiere sees our unlikely heroine’s first introduction to her new pretty Fijian-Indian colleague, Serita Singh, with which Jaquie discovers she’s been scoring low with ethnic minorities on screen and tries to do something about it.

Find out how Jaquie deals with this latest setback when the highly anticipated The Jaquie Brown Diaries premieres on Friday, July 25th at 9:30pm on 3.

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