Maori Television Poll of Maori Voters' Opinions

The first of eight polls commissioned by Maori Television about Maori voters’ opinions of political parties and politicians will be unveiled on the premiere of the channel’s pre-election programming, KOWHIRI ’08, on Tuesday October 7 at 8.30 PM.

The tailored research – prepared by Baseline Consultancy and TNS Direct – will assess the intentions and influences of a total of approximately 4,000 Maori voters on the General roll and Maori electorates in the build-up to election night.

The first poll is a country-wide survey of 420 voter eligible Maori aged 18 and over on either the general or the Maori electoral roll and was conducted between September 18 and 28 2008 with a margin of error of 4.8 per cent. Maori voters were surveyed on which political party they would give their party vote, their leader preferences and assessments and who they believe John Key and National would choose as a coalition partner.

The other seven polls will focus on the seven Maori electorates: Tamaki Makaurau (Wednesday October 15); Waiariki (Tuesday October 21); Te Tai Hauauru (Wednesday October 22); Te Tai Tokerau (Tuesday October 28); Te Tai Tonga (Wednesday October 29); Hauraki Waikato (Tuesday November 4); and Ikaroa Rawhiti (Wednesday November 5).

This research will measure the level of support for electoral candidates and political parties, the importance of key issues to Maori voter’s support for candidates and parties, and the extent to which candidates or parties can effectively deliver on those issues. Voters will also rate the candidates’ qualities or mana on such factors as trust to do the right thing, experience in politics, knowledge of peoples’ needs, and track record on delivering on promises.

KOWHIRI ’08 is a series of 10 political programmes screening on Maori Television every Tuesday and Wednesday at 8.30 PM from October 7 to November 5. Co-hosted by Native Affairs presenter Julian Wilcox and Te Kaea political reporter Tina Wickliffe, KOWHIRI ’08 includes expert commentary from panelists Ms Sandra Lee and Dr Ann Sullivan as well as additional observations by political scientist Dr Maria Bargh and Dr Ranginui Walker.

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