MediaWorks TV is to launch its first Freeview exclusive channel in March 2009. The format will be a +1 channel, providing all of TV3’s content on a one-hour delayed basis.
When the +1 service was launched on the Freeview platform in the UK, the channels proved among the most popular, as they give viewers the opportunity to see top rating programming at an alternate time, rather than programming aimed strictly at a niche audience.
With the launch of +1, Freeview viewers will have an option as to when they do their viewing. 3 NEWS will be available at 7pm well as at its normal time of 6 pm on TV3. Daytime serial drama watchers who can’t watch Home and Away at 5:30pm now have the option of watching it at 6:30pm on +1.
“In the UK, tuning to the +1 channel averages 38% of the tuning to the main channel on the same platform and we would expect no difference in New Zealand,” comments Rick Friesen, Director of Special Projects. “As the advertising content will remain the same on +1 as on the TV3, advertisers will have an extra opportunity for exposure of their products and services.”
+1 will be available on Freeview Channel 8 from Monday, 30 March, 2009.