Freeview now in 1 out of every 7 New Zealand homes

More than 14% of homes in New Zealand now have Freeview, the free to air digital television and radio platform, according to figures released today. This equates to nearly 10,000 new homes a month (or 72,000 new viewers over the quarter) now enjoying the benefits of crystal clear free-to-air digital television.

The latest sales figures for the three months ending March, 2009, indicate that the total households now reached by Freeview is  226,141, or 14.1% of permanent households. This figure is made up of the Freeview satellite service which launched in May 2007 (155,482 or 9.7%) and the Freeview|HDTM service, which launched in April last year (70,659 or 4.4%).

“As we approach our second birthday, Freeview continues to connect with Kiwis right around the country. We are ahead of forecast and are tracking well towards more homes watching free-to-air digital television. We are looking forward to the prospect of working even more closely with all the relevant broadcasting stakeholders. Whether it’s the Government, Sky TV and Prime or our own consortium partners, we’re focused on making Freeview a world leading free-to-air digital broadcasting platform,” says Sam Irvine, Acting General Manager, Freeview.

MediaWorks TV (owners of TV3 and C4) launched its first Freeview exclusive channel – TV3+1 – on March 30, which is available on Freeview channel 8 on both Freeview satellite and Freeview|HD.

It provides Freeview viewers with the option of tuning into their favourite shows an hour after they have screened, a service that has proved incredibly popular in the UK and other markets around the world and which initial results show, is clearly connecting with Freeview viewers.

“We know from retailers around the country that the recession is clearly impacting Kiwis; we are staying at home more, looking at our home entertainment options and we are watching more TV. The latest take up figures suggest New Zealanders are looking to Freeview as a good value home entertainment option.  That’s because you get a free- to-air, digital quality TV experience with more channels to choose from than traditional free-to-air analogue television plus other digital only features” he adds.   

 

 

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  • 7pm prime crap

    So what are the best programs on Freeview?

    Is it worth 300 bucks? , forget the super clear picture and all the HD crap.

    From what I see the only reason why I would slash out with a 300 bucks spending spree is so I could get TV3+1, put on TV1+3, Triangle+12 and I will be off to the Freeview agent using rocket speed with my credit card.

  • 7pm prime crap

    Goodone just what I thought, heap of rubbish

  • he

    Has anybody asked “why does Freeview terrestrial receivers cost more than Freeview satellite?” I have one theory, what do you think (know)?

  • he

    “why does Freeview terrestrial receivers cost more than Freeview satellite?” I have one theory, what do you think (know)?

  • openmedia

    freeview DTH or satellite decoders are Standard definition and only support MPEG2 video streams

    freeview DTT or terrestrial decoders support Highdefinition and can decode H.264 as well as MPEG2 video streams. This is newer technology and hence more expensive.

     

    Or do you have another theory?

  • he

    OK thank you for the answer, that seems very reasonable to me.

    But my next question is. Why cant we have terrestrial decoders without all the “add-ons” e.g. High-definition, I am sure on my old CRT TV this would be a total waste of money anyway, and then when I upgrade my TV, there is a very good possibility I would not need a extra add on box.

    I have to say this; I am sure there are heaps of other people reading these comments that are in the same boat. We all dont have money trees growing in our backyard (if we had a backyard). After all would you be make stupid comments like me on “Throng” if you could afford a world cruse every year?

  • openmedia

    HD isn’t an add on. TV One, TV2 and TV 3 only broadcast in HD on the terrestrial network. If anything the ability to watch those channels on an older SD set is the add-on.

    Also the price of the STBs is coming down a lot. there was an office this weekend  on several STBs for around $200

  • he

    Now lets see in the UK you can buy a freeview box for about £30 that relates to less than $nz100. If you ask me HD is one very big expense add on,or there is someone creaming a good racket off the retail price, whats more there are a lot of people out there that had more money than sense, roughly 1 in 7 households.

    Honestly if the extra stations were worth watching, if free to air TV was worth watching, I would never of come up with this posting, I would have a freeview box by now and I would be happy with my $300 loss.

  • some Richard

    yes well that is one theory I suppose

  •  

    Sounds like a great rip off of the centry, and everybody is so thick playing shortland street game they dont mind been ripped off

  • Eric

    Well, I will eat my hat, I wondered why terrestrial receivers cost $100 more than Freeview satellite, now I know, it is the “HD” add on, WHAT A $&#*ING WASTE OF MONEY

  • he

    yep NZ screwed up big with 6 out of 7 households that can not afford that extra $200 white elephant “HD” add on

  • bobscoffee

    that’s quite an assumption ‘he’. I wouldn’t say price is the only reason 6 out of 7 don’t have Freeview.