Country Channel Exclusive: Pro Bull 09

COUNTRY CHANNEL – Thursdays & Fridays, 10.00am, 4.00pm, 10.00pm

One of the most exciting sports entertainment events in the world, the PBR Built Ford Tough Series is undoubtedly the toughest show on dirt. The PBR is not just a rodeo competition – it is 110% pure adrenaline; extracting the most popular event from rodeo – bull riding. A 150 pound cowboy is challenged to stay on the back of a hulking, snorting temperamental 2,000 pound bull for an eternal eight seconds…with one hand strapped to the bull’s back. Pro Bull Riding is truly one of the most exciting events in the world, a television spectacle that reaches more than 84 countries and 600 million households each year. In addition, it attracts over one and one half million live event attendees each year. The marquee PBR Built Ford Tough Series features the top 45 bull riders in the world, with more than $10 million in prize money available. The riders who earn the most money in regular season PBR qualify for the Season Finale in Las Vegas in November 2009.

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