If there is one thing I’ve been really impressed about with New Zealand’s Next Top Model, it’s how the fashion industry has embraced it. In fact, it’s almost as if everyone is climbing over themselves to get a piece of the action.
While Nivea, Max, Servilles and Vodafone have clear association with the show, it’s the local designers like Huffer, Zambesi, Trelise Cooper and Showroom 22 who have really impressed me.
When NZ Idol was on screen, TVNZ couldn’t even find a sponsor for the last season and yet here we are in an apparent recession and they seem to be everywhere on NZNTM. The folk at TV 3 should be very proud of what they’ve accomplished.
It’s no secret that the music industry is full of unimpressive navel gazers who love to watch opportunities sail by like an 18th century schooner but they’ve really been shown up here. Here was an opportunity to connect and build brands and as far as I can tell, it’s paid off. The only thing that’s really missing is the usual enthusiasm from woman’s mags who only seem to only be interested in Colin.
While the show may have its critics who don’t like our accents or think the girls aren’t as “top model” as they’d like, it really has created some wonderful opportunities and experiences. Nurturing new talent is vital if an industry is to survive and it’s great to see that NZ fashion has its priorities right.
I’m now looking forward to what happens once the show is over as I’m quietly confident that all those weeks of prime time publicity wont go to waste.
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