Get ready for a modelling competition series like no other, as gorgeous women aged 35 and over compete to become the next new face in the fashion industry.
Supermodel Kim Alexis hosts the search for a woman over 35 who exudes the sophistication and star power to make her the next big thing in the modelling world. A team of tough-talking judges tour America, holding a series of open calls and auditions to find their perfect mature model. Supermodel Beverly Johnson, who entered the history books as the first African-American model to grace the cover of American Vogue, will be joined by celebrity stylist Robert Verdi (Fashion Police) and Wilhelmina President Sean Patterson to judge the potential ladies.
Twenty semi-finalists will be put to the test and face an immediate challenge, from which ten finalists will be selected to live in a New York City loft. The final ten are put through their fashion paces in a series of elimination challenges, from photo shoots to runway shows. The winner will receive a lucrative modelling contract with Wilhelmina Models and a photo spread in a major US fashion magazine. Expect the usual rollercoaster of emotions as these women battle amongst themselves to prove they have GOT THE LOOK, defying the stereotype that beauty fades.
“There was something endearing about watching women who break the normal TV definition of physical perfection (and who have some real-life experience behind them) going all-out in pursuit of their dreams.” – Hollywood Reporter, 1, July 2008