Don’t you just love seeing press releases by one organisation painting an unpretty picture of their competitor?
Internationally we see some rather vicious press releases from networks who aggressively attack the performances of their competitors shows. It’s been happening for a little while here, and it’s fairly tame in comparison, but still… TVNZ are really starting to make a song and dance about just how superior their position is when it comes to ratings. Unfortunately, so far there seems to be little response.
TVNZ this morning sent out a press release proudly stating that TV3′s Sunrise had experienced a 25% decline in viewership ratings in November. In October the daily average was about 30,000 but it was down to 22,000 last month.
TVNZ also enjoyed making mention that Campbell Live’s audience shed 20,000 viewers on the previous month and was beaten by a late night news show on more than one in three nights.
What do you think it is that gives TVNZ the advantage over TV3 and what do you think TV3 has to do to become more competitive?
updated: Apparently the press release from TVNZ was in response to one sent out from TV3 which seemed to have missed our inbox initially. TV3′s press release can be seen here.