Task: Put on a fashion show which exhibits the latest innovation in women’s underwear from jockey; the next generation of the no panty line promise range
The Twist: One person from each team will be a model
Project Managers:
No. 8: Daniel Phillips
Athena: Karen Reid
Budget: $1000 per team
Athena meet with Tanya Foster from Pacific Brands.
No. 8 meet with Tessa Benham, Jockey’s Product Development Manager. Paul Natac asks her about feminine hygiene. Dave Wyatt says his main knowledge about women’s underwear is taking them off, not putting them on.
Venues:
Athena: Cafe Benediction
No. 8: Les Mills
Lee Davies disagrees with the venue decision. Catherine Livingstone spends $300 of the budget on make-up.
Lee faces off with Rich Henry and Chris Whiteside and calls them out for poor communication and a lack of professionalism and that when it comes to the boardroom they might be in for a surprise.
Models:
No 8: Chris Whiteside
Athena: Linda Slade
No. 8 don’t leave the judges with a very good impression when they use the wrong product.
Athena don’t impress the judges either after leaving them waiting for fifteen minutes with nothing to do after the arrived early but the show pays off.
In the boardroom:
No. 8 win the creativity and originality part of the task but Athena win the presentation side of the challenge and the overall brand integration.
Task Winner: Athena
Reward:
Taking a helicopter to the 140ft super catamaran Island Passage
In the firing line:
Daniel Phillips, Paul Natac and Lee Davies
Fired:
Lee Davies

