TVNZ’s Breakfast audience has enjoyed an immediate and noticeable boost since Paul Henry came back from holiday on the 1st of March.
In the two weeks since Paul’s return, Breakfast has averaged 143,625* viewers every morning. This is a significant gain on the previous fortnight’s average that showed119,008* people watching every morning. It is also well ahead of the same period last year when 127,242* were watching.
While TVNZ’s Breakfast programme continues to grow in popularity the same can’t be said of TV3’s early morning show. Official ratings data shows Sunrise has dropped almost 4,000* viewers on average every day since March 1st compared to the same period last year.
This year, Sunrise averaged just 21,770* viewers per morning compared to 25,717* in 2009.
* Ratings data source: AGB NMR (Measurement: All people 5 years and over – average daily audience nationwide)
Background:
- Paul Henry took an extended holiday to use up accrued leave- 18th December 2009 through 1st March 2010
- Breakfast was off-air over the Christmas period from 21st December – 17th January.
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