TV3's Video on Demand doubles viewers since launch

TV3 & C4’s next generation Video on Demand Service has more than tripled the number of shows streamed since its launch in May and doubled its audience base – and continues to grow steadily.

The pre-launch average of 15,000 to 20,000 viewers is now up to over 60,000 viewers weekly. The average streams before launch which were 40,000 to 60,000 streams are now up over 180,000 streams each week

Director of MediaWorks Interactive, Siobhan McKenna says:  “We’ve seen fantastic growth of audience since the launch two months (May 24) ago as well as an increase in the shows available to view.”

“TV3 and C4 viewers can now enjoy a much higher quality On Demand viewing experience – with a shared TV3 & C4 channel player, clean design, easy to use search function, show alerts and a nifty clock that counts down the adbreak so viewers know when their show will return.”

The major growth can in part be linked to the phenomenal launch of the final season of Outrageous Fortune. It kicked-off with an outstanding performance and is now considered to be the second most popular On Demand show of any type in the country with 58,509 streams.

The new look player has had a significant impact in the market with both the audience and advertisers.  A recent survey of 13,760 respondents showed that 90% of MediaWorks’ On Demand audience is watching the show for the very first time.

The service is proving to be a viable channel for advertisers to improve their national reach and a popular alternative to home recording devices with consumers.

Available to view On Demand are both popular local and international shows including Glee, Outrageous Fortune, 7 Days, CSI: NY, Balls of Steel, NCIS, Nurse Jackie, Home & Away, Misfits, and America’s Next Top Model.

And this list continues to grow with upcoming shows this month including New Zealand’s Next Top Model, Lie to Me, Reel Late with Kate, How I Met your Mother and Daisy of Love.


Subscribe to our mailing list

About the author