TVNZ’s poster boy Jack Tame loses all credibility
Less than a week after TVNZ unveiled its plans to revamp its news reporting, viewers have been left wondering whether TVNZ poster boy Jack Tame’s coverage of the Andy Haden resignation was what they were envisioning.
Tame’s approach to the story was to sensationalise it further than we’ve ever seen before; an all new low for our state broadcaster. We weren’t the only ones who thought so.
The comments on Throng’s news comparison for Saturday night were scathing:
“I have to say that the lead story about Andy Haden was one of the worst examples I ever seen of “personality journalism,” wrote one viewer.
“Is this the sort of stories we have to look forward to now that the tv1 reporters are going to edit their own pieces?,” wrote another.
Tame looked like a 14-year-old high school student as he re-told the events of the week, pointing at his whiteboard with interspersed flashes of stock footage to spice things up. It wasn’t news reporting. It was gratuitous use of an editing suite that was more about how cool young Tame’s story could appear on screen rather than the story itself. In short, it was a disgrace.
Perhaps Tame was proud of his work – proud in the same way a kid would show off a school video project to his grandparents. Perhaps that’s why it wouldn’t bother TVNZ to allow such rubbish journalism to be broadcast, what with all those aging viewers and all.
It appears to as though ONE News no longer care about quality news reporting and why would they? The ratings for the last few weeks have been phenomenal.
Perhaps we are wrong and this is the kind of “news” viewers want.
I suspect though that it’s just cold winter nights and TVNZ’s long-held position as the “most trusted” news broadcaster. However, as Throng commenter dextra wrote:
“It’s a sad day when you have to go to Prime to get the actual news, but fortunately their newsroom is so under resourced they don’t have time for this sort of marketing/branding crap.”