3 News maintains lead over One News in key demos

3 News maintains its stronghold over the 18-49 demographic year on year beating One News with a 29.7% share compared to their 29.1%.

Continuing to dominate the Auckland market, 3 News also maintains its lead year on year in the 18-49 Auckland Urban demographic, with a 27.6% share, compared to One News on a 22.6% share. 3 News is also winning in the all important One News demographic of 25-54 Auckland Urban – with a 26.5% share, compared to their 23.8%.

In the 18-39 Auckland Urban demographic 3 News saw a 4.5% increase year on year to a 29.3% share. One News had a solid decrease of 12.7% – down to a 17.8% share.

Nightline’s continued success in the ratings saw wins against Tonight in all key TV3 demographics as well as TV One’s all important 25-54 demographic.

In the crucial 25-54 demographic, Nightline is well ahead with a 5.6% increase to a 22.2% share – compared with Tonight’s whopping 19.9% decrease year on year to a 15.7% share.

In the 18-49 key TV3 demographic Nightline is sitting on a 22.5% share versus Tonight’s 13.5% share. In 18-49 Auckland urban Nightline is substantially ahead with a 21.1% share to Tonight’s 10.9%.

Director of News and Current Affairs, Mark Jennings says:  “Nightline has pulverised Tonight and this is a great result for Rachel Smalley and the team.  Rachel has stepped into the Nightline role after being our Europe correspondent and her journalistic experience combined with her natural warmth is proving to be a great combination for the programme.”

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  • regan

    Took a couple of days, but here it is!

    There must be an awful lot of 55+ people watching One News!

  • Matt Cohen

    I agree Regan. I love TV3’s press releases.