Television advertising shows double-digit growth

Television revenue for the third quarter of 2010 was $164.7 million, an increase of $16.7 million or 11.3% from the $148 million achieved in the third quarter of 2009.

This is the third consecutive quarter of year-on-year growth for the industry, and a clear indication that advertisers are understanding the value Television brings to their marketing efforts.

For the first three quarters of 2010, Television has seen revenue growth of $30.6 million over the same period in 2009, an increase of 7.6% over the first three quarters of 2009.

Viewing to Television continues at record levels, and with the Rugby World Cup in 2011 Television can be expected to continue to show strong growth.

Revenue figures are sourced from returns prepared by TVNZ, MediaWorks TV and SKY Network Television (including Prime).

 

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