It appears as though Terry Serepisos isn’t the only person from The Apprentice that is courting controversy. Prior to Rich Henry entering the TV2 reality series he launched Get Frank, an online magazine for blokes. The content on the site was aggregated from other content producers who were offered a 50/50 split of revenues as advertising on Get Frank grew.
Three years on and it appears that Get Frank has been earning around $10k per month which has upset a number of theses content providers who haven’t been getting compensated.
Why not? Well according to an email Rich sent to Whale Oil,
the page impressions that we generate for each post in the editorial section a revenue split will be nickle & dime and just chewed up in administration, and with further thought and discussion around our model we’re just not going to be able to derive enough value to justify paying a lump sum for that content either.
This has infuriated a number of bloggers and content producers who feel as though Rich has stolen their content to build a $10k per month business for himself.
David Farrar of Kiwiblog wrote:
I do make some “pocket money” from advertising but on an hourly rate it would come to less than the minimum wage
The list of content producers that have been providing content to Get Frank now appears to be shrinking as one by one they demand the removal of their work.
Get Frank also has a site in Australia. The company getfrank.co.nz Limited is part owned by Shane Bradley’s Idea HQ which is also the majority shareholder in AdHub, the company that sells Get Frank’s advertising.
We asked Rich Henry for comment but had no reply.