Government launches $13m digital switchover campaign

In order to aid New Zealanders in the switch to digital television, a $13 million campaign has been launched by the government for the next three years.

With the digital TV switchover announced to be complete by November 2013, around 30 per cent of kiwi households will need to upgrade to a new television for purchase a digital box by then.

The Going Digital campaign will feature a website (goingdigital.co.nz) as well as a freephone helpline (0800 838 800) in order to aid people in the switchover to digital television.

“Over the coming months, ‘Going Digital’ will be working with local communities to ensure viewers know where to turn for advice,” said Broadcasting Minister Jonathan Coleman.

“Seventy-one per cent of New Zealand households are already watching digital television through either Freeview, Sky or TelstraClear. Going Digital will ensure people know about the change, and that advice and practical support is available for those who need it.”

The switchover will take place region by region beginning in the Hawkes Bay and West Coast in September 2012.

Source: Herald, TVNZ

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