MediaWorks launching new digital venture

Carly Flynn returns to our screens and airwaves this coming Monday, March 28, with the launch of CUDO, a collaborative buying website – the biggest social media trend to ever hit the New Zealand market.

In a joint venture between Cudo Australia and MediaWorks, with NZ partners ACP Magazines and Microsoft NZ, CUDO will offer subscribers a daily opportunity to buy a specific product or service at an enormously discounted price.

Carly Flynn will bring consumers the daily offers which will be broadcast nationally on TV3 at 8.10am, 12.10pm and 8.10pm – and on FOUR twice during peak evening viewing.

MediaWorks radio stations – The Edge, The Rock, More FM, Kiwi FM, RadioLIVE, LiveSPORT, Solid Gold, The Breeze, George FM and Mai FM will all run the offers at varying times across the day.

Modelled on the hugely successful Australian version, www.cudo.co.nz will promote daily offers to consumers who register their interest online.  Once these reach a critical point, the deal goes live and vouchers are issued to those who registered interest.

General Manager of Cudo New Zealand, Peter Loughlin says after only six months in Australia CUDO has quickly jumped to the position of market leader and he’s confident we can do the same in New Zealand.

Director of Interactive Siobhan McKenna says CUDO has an important role to play within the company and within the market.

“CUDO will bring Kiwis fantastic deals, but what makes this site different to the others is what it brings to New Zealand business owners. It will put businesses top of mind overnight, and leave them with tangible benefits that are ongoing,” she comments.

“CUDO makes it possible to get all the big bang marketing exposure of TV, Radio, Online, Magazines and Mobile, with Business owners paying only a percentage on the sales generated.”

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  • reece_555

    There seems to be a few of these day deal websites popping up recently, with the catch that a certain amount of people must register first before you get anything.