TV Ratings: 24 March 2011

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Most watched

  1. One News: 562,690 (TV ONE, 6:00pm – 7:00pm)
  2. Shortland Street: 512,970 (TV2, 7:00pm – 7:30pm)
  3. Highway Patrol: 510,760 (TV2, 8:05pm – 8:35pm)
  4. Coronation Street: 488,440 (TV ONE, 7:30pm – 8:30pm)
  5. Police Ten 7: 488,190 (TV2, 7:35pm – 8:05pm)

Most watched evening (7.30pm – 11pm)

  1. Highway Patrol: 510,760 (TV2, 8:05pm – 8:35pm)
  2. Coronation Street: 488,440 (TV ONE, 7:30pm – 8:30pm)
  3. Police Ten 7: 488,190 (TV2, 7:35pm – 8:05pm)
  4. Bones: 345,120 (TV3, 8:30pm – 9:30pm)
  5. No Ordinary Family: 315,370 (TV2, 8:35pm – 9:30pm)

Most watched daytime (9am – 5pm)

  1. Emmerdale: 119,630 (TV ONE, 12:30pm – 1:30pm)
  2. Ned’s Declassified School: 114,920 (TV2, 4:35pm – 5:00pm)
  3. ONE News Midday: 112,640 (TV ONE, 12:00pm – 12:30pm)
  4. Creature Features: 111,790 (TV2, 4:30pm – 4:35pm)
  5. Paradise Cafe: 96,240 (TV2, 4:00pm – 4:30pm)

Most watched on TV ONE

  1. One News: 562,690 (6:00pm – 7:00pm)
  2. Coronation Street: 488,440 (7:30pm – 8:30pm)
  3. Close Up: 460,610 (7:00pm – 7:30pm)
  4. Do or Die: 256,430 (8:30pm – 9:30pm)
  5. How The Other Half Live: 212,180 (9:30pm – 10:30pm)

Most watched on TV2

  1. Shortland Street: 512,970 (7:00pm – 7:30pm)
  2. Highway Patrol: 510,760 (8:05pm – 8:35pm)
  3. Police Ten 7: 488,190 (7:35pm – 8:05pm)
  4. No Ordinary Family: 315,370 (8:35pm – 9:30pm)
  5. 20/20: 285,950 (9:30pm – 10:30pm)

Most watched on TV3

  1. Bones: 345,120 (8:30pm – 9:30pm)
  2. 3 News: 276,110 (6:00pm – 7:00pm)
  3. An Idiot Abroad: 216,910 (9:30pm – 10:30pm)
  4. Nestle New Zealand’s Hottest H: 187,960 (7:30pm – 8:30pm)
  5. Home and Away: 184,550 (5:30pm – 6:00pm)

Most watched on FOUR

  1. The Simpsons: 70,710 (7:00pm – 7:30pm)
  2. American Dad: 66,120 (7:30pm – 8:00pm)
  3. The Cleveland Show: 46,660 (8:00pm – 8:30pm)
  4. The Wild Thornberrys: 39,870 (7:55am – 8:20am)
  5. That ’70s Show: 34,330 (6:30pm – 7:00pm)

Most watched on PRIME

  1. Prime Evening News: 119,440 (5:30pm – 6:00pm)
  2. Sea Patrol: 113,480 (8:35pm – 9:35pm)
  3. Deal Or No Deal: 75,490 (5:00pm – 5:30pm)
  4. The Terminator: 71,810 (9:35pm – 11:40pm)
  5. Mythbusters: 54,480 (7:30pm – 8:35pm)

Most watched on Maori TV

  1. Hunting Aotearoa: 38,380 (9:30pm – 10:00pm)

Most watched on the BOX

  1. NCIS: 40,060 (7:30pm – 8:30pm)
  2. Law & Order Criminal Intent: 34,500 (8:30pm – 9:30pm)
  3. Law & Order Criminal Intent: 33,700 (9:30pm – 10:30pm)
  4. The Simpsons: 23,060 (6:30pm – 7:00pm)

Most watched on SKY Sport 2

  1. ICC World Cup ODI: 29,750 (9:40pm – 1:45am)

Head to head

  • Breakfast (6:30am – 7:00am): 84,380
  • Breakfast (7:05am – 9:00am): 150,550
  • 3 News Firstline (6:30am – 7:00am): 30,680
  • 3 News Firstline (7:00am – 8:00am): 30,380
  • 3 News Firstline (8:00am – 8:30am): 30,280
  • ONE News Midday (12:00pm – 12:30pm): 112,640
  • 3 News at 12 (12:00pm – 12:30pm): 30,370
  • Close Up (7:00pm – 7:30pm): 460,610
  • Campbell Live (7:00pm – 7:30pm): 171,500
  • Tonight (10:30pm – 11:00pm): 173,400
  • Nightline (10:30pm – 11:00pm): 145,550

Biggest increases (previous week)

  1. My Wife and Kids: TV2 123700 – up from 76160 (5:30pm – 6:00pm)
  2. Creature Features: TV2 111790 – up from 86200 (4:30pm – 4:35pm)
  3. Spongebob Squarepants: TV2 83320 – up from 58230 (3:35pm – 4:00pm)
  4. Ned’s Declassified School: TV2 114920 – up from 91010 (4:35pm – 5:00pm)
  5. Paradise Cafe: TV2 96240 – up from 74450 (4:00pm – 4:30pm)

Biggest decreases (previous week)

  1. Tonight: TV ONE 173400 – down from 228330 (10:30pm – 11:00pm)
  2. Campbell Live: TV3 171500 – down from 222780 (7:00pm – 7:30pm)
  3. How The Other Half Live: TV ONE 212180 – down from 261310 (9:30pm – 10:30pm)
  4. ONE News Midday: TV ONE 112640 – down from 158160 (12:00pm – 12:30pm)
  5. Prime Evening News: PRIME 119440 – down from 163700 (5:30pm – 6:00pm)


Channel Share (All Day)

  • TV ONE: 28.4%
  • SKY Network: 24.4%
  • TV2: 20.9%
  • TV3: 15.4%
  • PRIME: 4.8%
  • FOUR: 2.8%
  • Other TV Channels: 2.1%
  • Maori TV: 0.5%

Source: Nielsen Television Audience Measurement, All 5+

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About the author

  • just me

    Question: Why did the blond that has her TV wired up to a station recorder, dye her hair brown?


    Answer: She thought she would have better luck as a dumb brunet than being a dumb blond.

  • regan

    @Just Me Unless you can actually post something useful I’ll be deleting your future comments.

  • just me

    it is useful, it is a bit humour because there is no humour on TV, not one piece of humour TV program on the list. Goodness sake regan big back comedy on TV

  • regan

    If you’re not posting information that is relevant to the content of the post, then it is useless.  If you feel as though you need to post a bunch of TV related jokes, please feel free to register an account and post them on here to your own blog.

  • just me

    regan, this information is all bullshit you know it and so do I, this data is for brain dead. How come everything is multiplied by 10? does this mean 400,000 viewers have their TV weird up to a recorder (I don’t think so) and they multiply the results by ten, it would cost a fortune in data recording equipment to make the numbers be 100% truthful.

    When have they ever had a “nightly TV ratings” stand at the Easter show (just as one idea, to show this is not all fiction). In fact this topic could make a whole new chapter at you web site, that would make good reading to go along with the every day rating posting you make. Have you ever meet someone that has had their TV wired up, (or to be honest wear a T shirt saying “I help make up the over night ratings.”) Because I have meet a lot of people over the years and never heard of someone owning up to it, which makes me think “they are not normal” hence the jokes.

    Have you ever seen a “voting” sheet in the paper TV guide, just to prove the paper data is the same as the electronic data?

    Here is the ultimate, when they bring out a new program, it does not show that  510,765 people started to watch the show but after 3 minutes there was only 450,381 people still watching it, and most of those went to station X while others went to station y, If someone that engineers the TV data recorders  was less brain dead than the viewers using this equipment, this information could be electronically able to be collected off the TV, just like the numbers you show us each day. In fact I think you chould show us a real patern change from time to time for example “summer / winter” changes, because people do switch off their TV in the summer.

    No the truth is they 1/2 the people must likely turn on the TV and play a game of cards, then have a vote on what station to set the TV on next 1/2 hour.

    Don’t treat us like morons day after day after day after day,  

    Do us all a favour show us all the facts what for a start exactly how many people have their TV’s wired up to meter recorders, I think I asked once before and never got a answer, (could it be a joke) the truth. Have you ever seen someone interviewed on TV that has their TV wired. I for a start would love to tune into “close up” one night and learn more on this topic  (who knows it might prove me wrong). I beet there is only about 100 people out there and some of them put on the TV and do something else, and each morning someone plays with the numbers to make it look real and they do a bloody good job of it from the comments I read.  

    But here is my ultimate reason was I read the numbers with a grain of salt, which in all honest is not too bad, I just can not believe that up until just over 15 years ago TV was worth watching, like everyone at work used to talk about what was on TV the night before now they don’t, now it is totally fucked, like nobody watches TV anymore.

    Sorry if this posting looks less organized than my jokes, I just slapping a few ideas down.

  • aaronimpact

    How is Fringe doing on a thursday night?

  • wohucanglong

    TV3 have got ot be happy with the ratings for Firstline. Only been going for a couple of weeks and already getting a quarter (if you average out the difference between the two blocks of time) of Breakfast’s numbers. I’m wondering how this compares with Sunrise figures when it started and near the end. Also, it would be interesting to see how many of the people watching Firstline are regular 3 viewers who were watching Sunrise when it was on and how many have been former Breakfast viewers who are sick of what is being served up? Anyone offer some kind of analysis on this?

  • regan

    @just me See.. posting something like that is far more useful to the conversation.

    I’m not going to disagree with you on how accurate the data is.  At the moment there is no inclusion of time-shifted viewing although that is about to change. 

    Unfortunately, without polling thousands of households independently, this information is all that is available.  It may not paint the picture that you expect, but that doesn’t mean it doesn’t reflect reality.  I would suggest, as difficult to believe as it may be, that the data is closer to reality than we realise.

    The data is ultimately used to sell advertising.  If advertisers weren’t getting return for their spend then you’d see television advertising dry up. The reality is that the opposite is happening.  TV ad revenue is growing, as is the number of hours people view each day.

    I think the other reality is that the ratings only reflect what is actually on. It doesn’t reflect the other media consumption that people are enjoying while these shows are on, be it DVD’s, something else that’s been recorded, online video etc.  The ratings only reflect what people are watching live.  Even if everything is deemed to be rubbish, it could merely be a case of just having the TV on for the sake of it.

    In any case, I don’t think it’s fair to call the ratings as entirely unreliable.

  • Walternate

    I have noticed TV2 has, twice now, skipped an episode.  I guess they figure nobody’s watching because it is very obvious.

  • Walternate

    that was in reply to @aaronimpact

  • theidolwhorocks

    Breakfast isn’t even on the list. That saids it all.

  • reece_555

    Breakfast is in the Head to Head section, if its in the top 5 shows of TV One that usually means a huge news story or the rest of the primetime schedule bombed big time remember its breakfast television.

  • Breakfast doesnt usually make the top five for the day or even TVOnes top five. So it doenst really say anything…

    Reece is right…it is bfast TV and IMO the ratings are quite good.