TV Ratings: 28 March 2011

Most watched

  1. Border Security: 725,340 (TV ONE, 7:30pm – 8:00pm)
  2. Piha Rescue: 647,620 (TV ONE, 8:00pm – 8:30pm)
  3. One News: 646,600 (TV ONE, 6:00pm – 7:00pm)
  4. Shortland Street: 571,170 (TV2, 7:00pm – 7:30pm)
  5. Close Up: 513,470 (TV ONE, 7:00pm – 7:30pm)

Most watched evening (7.30pm – 11pm)

  1. Border Security: 725,340 (TV ONE, 7:30pm – 8:00pm)
  2. Piha Rescue: 647,620 (TV ONE, 8:00pm – 8:30pm)
  3. Criminal Minds: 459,200 (TV ONE, 8:30pm – 9:30pm)
  4. Desperate Housewives: 389,740 (TV2, 8:30pm – 9:30pm)
  5. The Amazing Race: 389,180 (TV2, 7:30pm – 8:30pm)

Most watched daytime (9am – 5pm)

  1. ONE News Midday: 121,450 (TV ONE, 12:00pm – 12:30pm)
  2. Emmerdale: 113,740 (TV ONE, 12:30pm – 1:30pm)
  3. ONE News 4:30: 110,030 (TV ONE, 4:30pm – 4:55pm)
  4. The Erin Simpson Show: 101,440 (TV2, 4:30pm – 5:00pm)
  5. Come Dine With Me: 96,880 (TV ONE, 1:30pm – 2:00pm)

Most watched on TV ONE

  1. Border Security: 725,340 (7:30pm – 8:00pm)
  2. Piha Rescue: 647,620 (8:00pm – 8:30pm)
  3. One News: 646,600 (6:00pm – 7:00pm)
  4. Close Up: 513,470 (7:00pm – 7:30pm)
  5. Criminal Minds: 459,200 (8:30pm – 9:30pm)

Most watched on TV2

  1. Shortland Street: 571,170 (7:00pm – 7:30pm)
  2. Desperate Housewives: 389,740 (8:30pm – 9:30pm)
  3. The Amazing Race: 389,180 (7:30pm – 8:30pm)
  4. Brothers & Sisters: 268,700 (9:30pm – 10:30pm)
  5. F.R.I.E.N.D.S: 176,400 (6:30pm – 7:00pm)

Most watched on TV3

  1. 3 News: 396,890 (6:00pm – 7:00pm)
  2. Campbell Live: 280,010 (7:00pm – 7:30pm)
  3. The Almighty Johnsons: 260,270 (9:30pm – 10:30pm)
  4. C.S.I: 220,240 (8:30pm – 9:30pm)
  5. Home and Away: 207,880 (5:30pm – 6:00pm)

Most watched on FOUR

  1. The Simpsons: 109,990 (7:00pm – 7:30pm)
  2. How I Met Your Mother: 85,790 (7:30pm – 8:00pm)
  3. That ’70s Show: 52,930 (6:30pm – 7:00pm)
  4. Top Chef Just Desserts: 45,610 (8:30pm – 9:30pm)
  5. Community: 43,040 (8:00pm – 8:30pm)

Most watched on PRIME

  1. Prime Evening News: 192,080 (5:30pm – 5:55pm)
  2. Deal Or No Deal: 159,870 (5:00pm – 5:30pm)
  3. Rivers: 87,050 (7:30pm – 8:30pm)
  4. Deal or No Deal: 82,460 (6:00pm – 6:30pm)
  5. Rick Stein’s Taste Of Italian: 70,320 (8:30pm – 9:40pm)

Most watched on the BOX

  1. CSI:NY: 31,660 (9:30pm – 10:30pm)
  2. The Simpsons: 29,680 (6:30pm – 7:00pm)

Most watched on SKY Sport 1

  1. Super 15: 51,840 (4:10am – 5:55am)
  2. ANZ Netball: 40,480 (7:40pm – 9:05pm)
  3. Super 15 Post Game: 32,140 (5:55am – 6:10am)
  4. IRB Sevens World Series H/L: 26,650 (2:30pm – 3:55pm)
  5. Super 15 Replay: 24,930 (12:30pm – 2:25pm)

Most watched on SKY Movies 1

  1. Daybreakers: 38,900 (8:35pm – 10:10pm)

Head to head

  • Breakfast (6:30am – 6:55am): 94,630
  • Breakfast (7:00am – 9:00am): 150,350
  • 3 News Firstline (6:30am – 7:00am): 24,510
  • 3 News Firstline (7:00am – 8:00am): 25,480
  • 3 News Firstline (8:00am – 8:30am): 38,120
  • ONE News Midday (12:00pm – 12:30pm): 121,450
  • 3 News at 12 (12:00pm – 12:30pm): 66,550
  • One News (6:00pm – 7:00pm): 646,600
  • 3 News (6:00pm – 7:00pm): 396,890
  • Close Up (7:00pm – 7:30pm): 513,470
  • Campbell Live (7:00pm – 7:30pm): 280,010
  • Tonight (10:25pm – 10:55pm): 225,150
  • Nightline (10:30pm – 11:00pm): 126,030

Biggest increases (previous week)

  1. Deal or No Deal: PRIME 82460 – up from 43220 (6:00pm – 6:30pm)
  2. Deal Or No Deal: PRIME 159870 – up from 121720 (5:00pm – 5:30pm)
  3. Home and Away: TV3 54260 – up from 27120 (12:30pm – 1:00pm)
  4. Tonight: TV ONE 225150 – up from 201290 (10:25pm – 10:55pm)
  5. Dirty Sexy Money: TV2 139070 – up from 118180 (10:30pm – 11:30pm)

Biggest decreases (previous week)

  1. Extreme Makeover-Home Edit.: TV2 36560 – down from 98070 (1:35pm – 2:30pm)
  2. Close Up: TV ONE 513470 – down from 568010 (7:00pm – 7:30pm)
  3. One News: TV ONE 646600 – down from 700390 (6:00pm – 7:00pm)
  4. America’s Funniest HV: TV2 146130 – down from 196930 (5:00pm – 5:30pm)
  5. ONE News Midday: TV ONE 121450 – down from 168730 (12:00pm – 12:30pm)

New

  1. Rivers: PRIME (7:30pm – 8:30pm)
  2. Rick Stein’s Taste Of Italian: PRIME (8:30pm – 9:40pm)

Channel Share (All Day)

  • TV ONE: 30.7%
  • SKY Network: 24.5%
  • TV2: 18.6%
  • TV3: 14.8%
  • PRIME: 4.5%
  • FOUR: 3.2%
  • Other TV Channels: 2.3%
  • Maori TV: 0.4%

Source: Nielsen Television Audience Measurement, All 5+

About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
More from this author »