More and more kiwis are heading online to catch their favourite NZ TV shows according TVNZ and TV3.
The two broadcasters’ online catch-up services are attracting larger audiences than ever before, with home-grown shows high on the priority list for viewers.
TV3’s service attracted roughly 180,000 in a “good week” with shows such as New Zealand’s Next Top Model, Outrageous Fortune and The Almighty Johnsons proving the most popular.
TVNZ’s service last year attracted around 320,000 weekly views with Shortland Street the most popular series.
MediaWorks interactive director Siobhan McKenna said the On Demand service had gained 20 per cent more viewers since this time last year.
“We’ve spent a long time getting smart about our approach to running it well and that means we haven’t needed to continue throwing millions of dollars at it,” McKenna said.
“The big shows from [TV3] and Four are what we throw most resources at.”
Source: Herald
Loading ...
