3 News campaign promotes coverage

This month 3 News launched a new advertising campaign that incorporates its existing “Leading News Journalism” tagline.

The campaign aims to promote their news coverage throughout the day, beginning with 3 News: Firstline at 6am and ending with Nightline and Sports Tonight at around 11:30pm.

The new look can currently be seen on billboards around the country.

Source: Stoppress

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  • AJ

    Looks like the opening scene from CSI Miami or something. Give Mike McRoberts some sunglasses and ginger hair and he’s Horatio Caine

  • reece_555

    Is it just me who fails to see why Samantha Hayes is in the firstline shot, most of her “work” seems to be made up of live crosses to the 7 Newsroom in Sydney. But does she feature more often than most reporters on firstline?

  • aaronimpact

    3 News – It’s not about the stories, it’s about the people that bring them to you.