A last ditch plea from New Zealand on Air has failed to stop two home-grown dramas from going head-to-head in the same timeslot on Wednesday nights.
The two NZ On Air-funded series, TV One’s Nothing Trivial and TV3’s Underbelly NZ: Land of the Long Green Cloud, will both screen in the primetime 8.30pm timeslot on Wednesday nights on their respective channels.
NZ On Air chief executive Jane Wrightson met with TV3 bosses last week to attempt to avoid the shows clashing during the week.
“It’s a fiercely competitive environment amongst the networks but I don’t think it’s toxic. I am convinced there weren’t any underhand tactics involved and if there were it would be a different story.
“We are disappointed they will be screening together but we understand the positions of both parties.
“There could have been a bit more thought there.”
MediaWorks TV programming chief Kelly Martin said the move wasn’t deliberate and that the timeslot had been decided months ago.
“We can’t do a lot more to change it without creating a whole lot more drama,” she said.
“I find it works better for us if we focus on what is working for us. [TVNZ] get a bit more wound up about us than we do about them.”