Most watched
- RWC 2011 Pre Game: 1,179,970 (TV ONE, 8:10pm – 8:35pm)
- RWC 2011 Opening Ceremony: 1,157,150 (TV ONE, 7:30pm – 8:10pm)
- RWC 2011 Live: 1,015,180 (TV ONE, 8:35pm – 10:20pm)
- One News: 826,010 (TV ONE, 6:00pm – 7:00pm)
- Close Up: 744,620 (TV ONE, 7:00pm – 7:30pm)
Most watched evening (7.30pm – 11pm)
- RWC 2011 Pre Game: 1,179,970 (TV ONE, 8:10pm – 8:35pm)
- RWC 2011 Opening Ceremony: 1,157,150 (TV ONE, 7:30pm – 8:10pm)
- RWC 2011 Live: 1,015,180 (TV ONE, 8:35pm – 10:20pm)
- RWC 2011 Post Game: 518,500 (TV ONE, 10:20pm – 10:45pm)
- RWC 2011 Live: 442,880 (SKY Sport 1, 8:35pm – 10:15pm)
Most watched daytime (9am – 5pm)
- ONE News 4:30: 321,780 (TV ONE, 4:30pm – 4:55pm)
- Te Karere: 156,690 (TV ONE, 4:00pm – 4:30pm)
- ONE News Midday: 142,580 (TV ONE, 12:00pm – 12:30pm)
- The Erin Simpson Show: 116,560 (TV2, 4:00pm – 4:05pm)
- Emmerdale: 116,020 (TV ONE, 12:30pm – 1:30pm)
Most watched on TV ONE
- RWC 2011 Pre Game: 1,179,970 (8:10pm – 8:35pm)
- RWC 2011 Opening Ceremony: 1,157,150 (7:30pm – 8:10pm)
- RWC 2011 Live: 1,015,180 (8:35pm – 10:20pm)
- One News: 826,010 (6:00pm – 7:00pm)
- Close Up: 744,620 (7:00pm – 7:30pm)
Most watched on TV2
- Shortland Street: 329,120 (7:00pm – 7:30pm)
- Mr Magorium’s Wonder Emporium: 137,660 (7:30pm – 9:30pm)
- The Erin Simpson Show: 116,560 (4:00pm – 4:05pm)
- F.R.I.E.N.D.S: 114,870 (6:30pm – 7:00pm)
- Spongebob Squarepants: 113,720 (3:35pm – 4:00pm)
Most watched on TV3
- 3 News: 289,730 (6:00pm – 7:00pm)
- Campbell Live: 220,550 (7:00pm – 7:30pm)
- Nightline: 182,250 (10:30pm – 10:45pm)
- 3 News Special: 162,710 (5:35pm – 6:00pm)
- 3 News Special: 92,670 (5:00pm – 5:30pm)
Most watched on FOUR
- That ’70s Show: 70,180 (6:30pm – 7:00pm)
- The Simpsons: 65,770 (7:00pm – 7:30pm)
- The Wild Thornberrys: 49,060 (7:55am – 8:25am)
- America’s Most Wanted: 32,520 (10:30pm – 11:30pm)
- Rugrats: 32,200 (7:15am – 7:30am)
Most watched on PRIME
- Prime Evening News: 74,760 (5:30pm – 6:00pm)
- Deal Or No Deal: 73,260 (5:00pm – 5:30pm)
- Deal or No Deal: 47,170 (6:00pm – 6:30pm)
- Millionaire Hot Seat: 31,930 (7:00pm – 7:30pm)
- The Block: 29,480 (7:35pm – 9:25pm)
The Crowd Goes Wild: 28,380 (6:30pm – 7:00pm)
Most watched on Maori TV
- RWC 2011 Live: 177,720 (8:35pm – 10:20pm)
- RWC 2011 Pre Game: 129,590 (8:15pm – 8:35pm)
- RWC 2011 Post Game: 126,800 (10:20pm – 10:30pm)
- RWC 2011 Opening Ceremony: 97,900 (7:00pm – 8:10pm)
- The Nutters Club: 28,000 (10:30pm – 11:05pm)
Most watched on SKY Sport 1
- RWC 2011 Live: 442,880 (8:35pm – 10:15pm)
- RWC 2011 Pre Game: 338,160 (8:15pm – 8:35pm)
- RWC 2011 Post Game: 159,030 (10:15pm – 11:25pm)
- RWC 2011 Opening Ceremony: 132,720 (6:00pm – 8:10pm)
- The Crowd Goes Wild: 52,510 (11:30pm – 11:55pm)
Most watched on SKY Sport 2
- NRL: 64,710 (9:55pm – 11:40pm)
Most watched on SKY Movies 2
- The Hurt Locker: 32,120 (10:35pm – 12:40am)
Head to head
- Breakfast (6:30am – 6:55am): 101,920
- Breakfast (7:00am – 7:55am): 171,970
- Breakfast (8:00am – 9:00am): 172,390
- 3 News Firstline (6:30am – 7:00am): 35,240
- 3 News Firstline (7:00am – 8:00am): 39,030
- AMP Business (6:00am – 6:30am): 45,280
- ONE News Midday (12:00pm – 12:30pm): 142,580
- 3 News at 12 (12:00pm – 12:30pm): 27,690
- One News (6:00pm – 7:00pm): 826,010
- 3 News (6:00pm – 7:00pm): 289,730
- Close Up (7:00pm – 7:30pm): 744,620
- Campbell Live (7:00pm – 7:30pm): 220,550
- Tonight (10:45pm – 11:15pm): 300,720
- Nightline (10:30pm – 10:45pm): 182,250
Biggest increases (previous week)
- Close Up: TV ONE 744620 – up from 406760 (7:00pm – 7:30pm)
- ONE News 4:30: TV ONE 321780 – up from 94470 (4:30pm – 4:55pm)
- One News: TV ONE 826010 – up from 682550 (6:00pm – 7:00pm)
- Te Karere: TV ONE 156690 – up from 31150 (4:00pm – 4:30pm)
- 3 News: TV3 289730 – up from 260930 (6:00pm – 7:00pm)
Biggest decreases (previous week)
- Shortland Street: TV2 329120 – down from 541450 (7:00pm – 7:30pm)
- The Vampire Diaries: TV2 85500 – down from 239620 (9:30pm – 10:30pm)
- Prime Evening News: PRIME 74760 – down from 199550 (5:30pm – 6:00pm)
- F.R.I.E.N.D.S: TV2 114870 – down from 179640 (6:30pm – 7:00pm)
- America’s Funniest HV: TV2 89010 – down from 150120 (5:00pm – 5:30pm)
New
- 50 First Dates: TV3 (7:30pm – 9:30pm)
- RWC 2011 Opening Ceremony: TV ONE (7:30pm – 8:10pm)
- Mr Magorium’s Wonder Emporium: TV2 (7:30pm – 9:30pm)
- The Block: PRIME (7:35pm – 9:25pm)
- RWC 2011 Pre Game: TV ONE (8:10pm – 8:35pm)
- RWC 2011 Pre Game: Maori TV (8:15pm – 8:35pm)
- RWC 2011 Live: Maori TV (8:35pm – 10:20pm)
- RWC 2011 Live: TV ONE (8:35pm – 10:20pm)
- 9/11 Phone Calls From The Towe: PRIME (9:30pm – 11:00pm)
- The Best of Graham Norton: TV3 (9:30pm – 10:30pm)
- RWC 2011 Post Game: Maori TV (10:20pm – 10:30pm)
- RWC 2011 Post Game: TV ONE (10:20pm – 10:45pm)
- Nightline: TV3 (10:30pm – 10:45pm)
- The Nutters Club: Maori TV (10:30pm – 11:05pm)
- Cup Talk: TV3 (10:45pm – 11:05pm)
Channel Share (All Day)
- TV ONE: 42.4%
- SKY Network: 30%
- TV2: 9.5%
- TV3: 7.7%
- Maori TV: 3.5%
- Other TV Channels: 2.3%
- PRIME: 2.3%
- FOUR: 1.9%
Source: Nielsen Television Audience Measurement, All 5+

