TiVo fast-tracking The Iron Lady to Caspa

I was intrigued to receive an email from TiVo tonight to inform me that Meryl Streep’s The Iron Lady was to premiere on their CASPA service tomorrow, the same day it is released on DVD.

They refer to the release as being “Fast tracked from Cinema”.

It used to be difficult enough to get a legitimate digital copy of the content that you wanted to watch.  DVD and Blueray retailers and rental chains lobbied hard to try to limit digital releases so they could maintain their outdated business model.  Thankfully, as this release shows, that is continuing to change.

I can only hope that someone with enough kahunas decides to do a digital blockbuster release simultaneously with the cinemas to prove what every already knows: If you provide a legal alternative, people will happily part with their cash.

For the sake of that fundamental change, I may just have to watch The Iron Lady tomorrow. If you have a TiVo, perhaps you should too.

 

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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