The number of households with Freeview has increased significantly over the last four months, according to the latest figures.
The Digital Tracker, funded by Going Digital, shows 47% of all households with a working television now have Freeview, up from 41% last quarter. The percentage of homes with Sky TV or TelstraClear dropped from 57% to 55% over the same period.
Freeview General Manager Sam Irvine said the figures show free to air digital television is becoming more popular in New Zealand, and he expects the trend to continue as digital switch over gets closer.
“With new content being added to Freeview such as Choice TV which launched last month, more households are seeing Freeview as an attractive option, so it’s about more than just value for money”, Mr Irvine said.
The research also shows 23% of households are likely to get Freeview in the next six months, an increase of 3% from the last quarter. The percentage of households indicating they were likely to get Sky TV over the same period remained constant at just 6%.
Mr Irvine said the figures were encouraging for Freeview and supported his view that the last twenty percent of households to convert to digital were always more likely to choose Freeview.
“There are a number of reasons why these households haven’t taken up digital TV, for some it’s just not a priority, while for others the cost is the main issue.
“What we do know is that they are more likely to get Freeview and continue enjoying free television after digital switch over,” Mr Irvine said.