Breakfast grows audience share

TV ONE’s Breakfast has seen a 10 per cent rise in the available audience share for the month of May 2012.

Increasing from 36 per cent share of all people aged 5+ in April, to 40 per cent in May, Breakfast now has over three times the audience than that of Firstline.

TVNZ’s Editor Daily Programmes John Gillespie says, “Breakfast is a format that certainly engages and speaks to New Zealanders, and we continue to see that with our audience share in this timeslot.  Rawdon (Christie), Petra (Bagust) and Tamati (Coffey) make for a very strong weekday team; it’s a trio our viewers are really liking.” 

Audience numbers also grew for ONE News at 6pm, rising to a 45 per cent share of the available 5+ audience, twice that of 3 NewsONE News also gained on average an additional 53,000 viewers per edition, from 655,000 in April to over 708,000 in May.

In the 7pm current affairs slot, Close Up remains comfortably ahead of Campbell LiveClose Up received a 27 per cent share of the available New Zealanders aged 5+ at this time and over 476,000 viewers on average for each episode, almost double Campbell Live.

From June 13th 2012, viewers can catch up on the day’s news, as well as breaking stories, by heading to  This URL change and site renovation will align the online news brand more closely with its onscreen counterpart.

TV Audience:  Nielsen TAM (AP5+ May, Overnights)
Online numbers: Nielsen Net Ratings

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  • How the hell if that possible with Petra hosting?

  • Nelska

    How do u get a 10% rating increase going from 36% to 40%? Bit sad when TVNZ has to write their own columns. Don’t they read newspaper columns, breakfasts Facebook page, trade me…or even check the stats on Throng! Rawdon, Toni, Nadine, Tamiti, Brook, Peter…make a great team! Petra is a train wreck

  • Just get rid of Petra, and the show will be an actual show. Right now, it’s buggery.

    • Sparky

      Dave you are so right. Get rid of Petra Bagust, she is down right terrible. I hope TVNZ are not including the ratings of Rawdon Toni and Tamati, around Bagust.

      • Thank you. I rather two pigs having sex than Petra f*****g Bagust. Wannabe presenter.

  • sonny

    Why does breakfast containing news and lifestyle segments compare themselves to Firstline which just does news?

  • Sparky

    What a load of baloney, that Breakfast ratings are increasing with that ghastly Petra Bagust. I can understand the ratings improving with Toni Street and Rawdon, or maybe Tamati, but to say the majority of viewers are liking MS Bagust is rediculous. If they get rid of her then they just might get some credibilty.