Veteran commentator Ian Smith has been called out for using the word “pure” too much in his commentary of the first All Blacks match against Ireland.
Radio New Zealand’s Media Watch programme pointed out that Smith’s repeated use of the word may have had something to do with sponsors Steinlager Pure.
While Smith only used the word four times during the entire coverage of the match, one Media Watch listener was convinced Smith was doing it on purpose.
“Are we witnessing a new trend in product placement?,” Malcolm Hunt wrote.
“We get enough brand names creating visual clutter around and on the playing field.
“Must we now endure audible product placements by sports commentators during the game?”
Both Sky TV and Lion, who produce Steinlager, have denied that there is any connection to Smith’s use of the word and the product.