Wellington’s Pukeko Pictures has teamed up with two universities to create a new course that will aim to provide guidance for student’s wishing to forge a career in animation.
Pukeko, who are the team behind the successful WotWots series, have collaborated with Victoria University and Massey University to give screenwriting and creative design students extra guidance in the packaging and pitching of animated TV series, video game concepts and other live action TV and film projects.
Most children’s TV shows are made as a co-production where one company owns the intellectual property of the characters while the other produces the animation.
“The problem is when the co-production is split, usually we’re left with the animation and production side of it but as intellectual property owners we want to control the creative story side of things,” said Theo Baynton, Pukeko Pictures’ head of creative development for children’s entertainment.
“We want to teach them about how the industry works, how the legal stuff works, what you can expect from a deal, what’s reasonable and what’s not.”