This is an ad campaign that Mediaworks TV are currently running. While TVNZ are pimping their upcoming series of New Zealand’s Got Talent to advertisers, Mediaworks is trying to convince them that The X Factor is their ticket to better results.
While The X Factor may be a better format, as we’ve seen time and time again in New Zealand, having a great show doesn’t necessarily mean viewers will change the channel.
Mediaworks will tell us, and the advertisers, that they’re delivering more eyeballs in that coveted 25-54 demographic while the reality is that more Kiwis will watch a dressed up and dancing pooch on TV One.
While they may have the X Factor, after all these years, no one seems to have the talent to oust TV One and TV 2 as the preferred channels for viewing.