When cumulative figures are ok

The same skilled professionals who lambasted TVNZ7′s viewership figures have trotted out the same thinking but this time spun it as positive.

The new Shopping Channel, they say, reckons it’ll get 600,000 viewers a week.  A figure that they then stupidly compare with the viewership for the grand final of Masterchef.  If only they’d continued on with their inept analysis, their numbers would have shown them a not-so-glamourous 85,714 viewers a day, or 3,571 viewers an hour, right?

I guess we know where the Shopping Channel are advertising.