When we were deciding how best to allocate our budgets for this period we took a look at how the Paralympics had rated in previous years.
Having looked at that we made the call that the level of interest shown in the past meant that showing two by one hour documentaries on NZ Paraolympians on Prime in the run up to the games, the Opening Ceremony and the Closing Ceremony LIVE and then two by one hour highlights packages each day on SKY and a review show on Sunday morning on Prime would give most people the opportunity to satisfy their interest.
We should acknowledge that if the Paralympics is something you are passionate about then anything less than LIVE coverage could be a disappointment.
Just in case you were unaware, the International Paralympics Committee is streaming five channels of LIVE coverage, over 780 hours, on the internet at http://www.paralympic.org. This coverage is available to anyone in New Zealand with access to the internet.
I guess that means that the Paralympics coverage is on a par with the NBC’s Olympic Games coverage in the USA.