New Zealand Fashion Week (NZFW) begins next week, and this year TV3 has partnered with NZFW to give every New Zealander a ‘virtual front row’ experience at the fashion industry’s premiere trade event.
This year, more than 45 designers will showcase their Autumn/Winter 2013 collections to invited media, delegates and buyers. The same day, every designer show will be available exclusively online and on-demand at TV3.co.nz/NZFW, bringing Kiwis around the country an experience which is truly ‘the next best thing to being there’.
The ‘Virtual Front Row’ is just one of the benefits of a new partnership which sees TV3 build on a history of top-notch coverage of NZFW, including in 2011 broadcasting the final of New Zealand’s Next Top Model live from the World Runway show.
All shows will be available to be viewed and discussed at TV3.co.nz/NZFW where audiences can also find exclusive editorial content, behind-the-scenes extras, photo galleries and trend reports.
3 News will provide unparalleled access and glimpses behind the curtain with all the news and stories from this year’s NZFW, with exclusive daily reports across Firstline, 3 News and Nightline; covering everything from Kiwi design stars like Trelise Cooper and Zambesi to emerging design talent. Additional content will screen on sibling channel Fout.
Selected shows will be live streamed at www.3news.co.nz/NZFW, where visitors will also find Fashion Front Row, Kate Rodger’s web-only insider’s guide to NZFW. From Tuesday to Friday, Kate will be joined by a line-up of fashion experts to discuss the latest frocks, shocks, glamour and gossip.
Amanda Wilson, Director of Marketing, MediaWorks TV, says TV3 is proud to celebrate the creativity and innovation that characterises the New Zealand fashion industry.
“Fashion Week is an exciting time for Kiwis as we showcase the very best of our creative talent, and we are delighted to be able to bring the excitement of the runway to fashion fans throughout the country.”
TV3 is the Official Broadcast Partner of New Zealand Fashion Week, and TV3 and MediaWorks Radio are both Elite Partners of the event. George FM will be the lead radio station, with support from The Edge and MoreFM. Additional television coverage will screen on Four.