Last night an estimated average audience of 307,170 people watched the premiere episode of X Factor USA on TV3, compared with 325,130 watching The Ridges the previous night. X Factor USA was down slightly on last year’s premiere average audience figure of 320,480.
X Factor USA was still TV3’s most viewed show yesterday, followed by 3 News on 263,600.
Full ratings figures for yesterday to come.
* Of course the reach for X Factor USA will be greater than that for The Ridges, but it was much longer show.