From the moment that The Ridges was announced, the expectation as to the quality of the show was fairly low. While the show debuted to reasonable ratings with an average audience of 325,130 viewers, the numbers fell week after week after week until Jaime Ridge stepped into the ring to play fisty-cuffs with The GC‘s Rosanna Arkle, more than doubling the previous week’s low point to just shy of 300,000.
While the critics lambasted the poor socialites, in another corner of the television world the decry over the investment into current affairs continued.
Of the performance of the show, TV3 said:
“The series as a whole has performed really well, and we gave it an hour long finale because the show deserved it”
On one hand, people might say that TV3′s comment is the type of self-indulgent praise you’d expect them to offer up but on the other hand, it may very well have met the network’s ratings requirements.
While you may have seen our ratings graph for The Ridges, here’s a new one we’ve put together that puts the ratings in a different context.
How did The Ridges rate compared to Campbell Live on the same day?
So far this year there have been 191 episodes of Campbell Live. Of those, only 6 rated higher than the season finale of The Ridges. Not a single episode of Campbell Live has rated higher than The Ridges season premier. That’s right: not even the much-hyped Kim Dotcom interview.
When you look at the graph on the scale of things, there’s really not that much difference between the two. Only the second to last episode was outside of the range of Campbell Live’s average audience.
Based on these numbers, if Campbell Live can secure the sponsorship of an international motor vehicle brand then I don’t see why a second series of The Ridges couldn’t be an impossibility.
The next time you feel the urge to diss The Ridges ratings, consider what that says about Campbell Live’s.