Yesterday we released a graph that made some comparisons between the ratings of The Ridges and Campbell Live:
Average Audiece, 5+
There were a few people who would have preferred we use the 25-54 ratings as opposed to the total average audience 5+. For those who aren’t sure, the 25-54 figures are the key demographics for TV3 and the ones that are said to be of most interest to advertisers.
We requested these figures from TV3 and here is the corresponding graph we’ve created:
Average Audience, 25-54
Compare the two graphs. The 25-54 figures are even more favourable towards The Ridges than the 5+ figures when compared with Campbell Live.
From a purely ratings point of view, it appears that The Ridges has more commercial viability. (Even more so when you start to consider the costs to produce each episode of both programmes.)
For those who would also like to see the 25-54 share for both shows: