When Rachel Hunter said to New Zealand’s Got Talent finalists, J Geeks, “I hope that you get the opportunity to go show the world…” they should have replied:
“Yeah, nah, don’t worry, J Geek vs the World is coming soon to TV3″.
Their new show, from the makers of The GC, has been in development for TV3 for over a year.
J Geek vs The World received $20,000 in development funding from New Zealand On Air prior to TVNZ being granted $1.6m in funding for New Zealand’s Got Talent and has received an additional funding of $6,500 since then.
New Zealand On Air also provided $5,000 in funding for them to produce this music video.
New Zealand’s Got Talent declared “we’re hoping to find New Zealand’s next big thing” when they launched the series 11 weeks ago. Haven’t they already been found?
I wonder if there was an internal memo at TV3 encouraging staff to vote for their stars.
In case you’re wondering about J Geeks’ eligibility for New Zealand’s Got Talent, the rules say:
7. Generally, it is a condition of participation that you have not previously entered into any commercial, contractual, sponsorship or other agreement or arrangement with any person, firm or company in respect of your musical and/or performing abilities or the products thereof or in respect of you name likeness, image or biography. However, should you have entered into such an arrangement, you must immediately notify the Producer at the audition and the Producer may take such action as it considers in its absolute discretion to be appropriate including without limitation disqualifying you from the auditioning process.
Whatever the case, J Geeks are certainly making the most of the funding opportunities to further their little empire, which includes:
- Upcoming summer tour
- Large YouTube following (Over 5m views)
- Their single Ghost Chips reached #11 on the charts
- Their clothing label (PopVulture)
- Performances at Rugby World Cup, NZ Fashion Week and Maori Sports Awards
- On the cover of Women’s Day with Eva Longoria
In May 2011, ONE News even used J Geeks as an example of New Zealand artists finding financial success through a savvy campaign. They’re quoted saying they created:
“buzz internationally and within the New Zealand industry and it’s created this big monster now and it’s all through one online video that cost $450.”