Over the last week, big budget advertising and PR company Draft FCB have been begging bloggers and media to talk up their “SPCA” campaign and tune in to watch the dogs on Campbell Live. The reality is it wasn’t an SPCA campaign at all.
When asked by Campbell Live’s Lachlan Forsyth as to how much the campaign had cost them, Christine Kalin, SPCA Auckland’s CEO responded with “it cost us 15 dog collars”.
The campaign uses the incredible goodwill of the global organisation, the Society for the Prevention of Cruelty to Animals, to simply try and sell you a car.
The embarrassing live display on Campbell Live resulted in humans having to push the Mini after the dog failed to perform and drove it off the road. Apparently the dog had been performing its trick fine prior to the live broadcast so I guess we must assume it was a fault with the Mini.
With the campaign receiving global attention, one can only imagine that some idiot will attempt to replicate it, put their dog at the steering wheel of their own unmodified car and cause some serious damage and injury. Ironically, the SPCA may end up dealing with the fallout.
Any takers on how long before we see some copycat videos on YouTube?
The 3 News website is now full of Mini advertising.