How trustworthy will Seven Sharp be?

seven-sharp-facebook-likes

One of my friends “liked” Seven Sharp on Facebook yesterday which promptly made it appear in my feed.  I thought I’d have a look to see if there was anything interesting.  “My word”, thought I, “31,420 likes in just two days?” Someone is either a brilliant social media marketer or they’ve managed to get a huge amount of fake accounts to say they’re down with the show without an episode ever airing. As it turns out, I was wrong on both accounts.

TVNZ has “repurposed” the page and likes of Close Up, a move that was apparently made possible due to some sweet talking with Facebook and spinning the line that Seven Sharp is simply a continuation of TVNZ’s 7pm current affairs programming as opposed to being an entirely new show, with a new format, new hosts and new MO.  Tui ad anyone?

 

 

About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • aaronimpact

    I cannot wait to miss this show. The dumbing down of New Zealand current affairs just to please a few short attention spanned youngins can’t be good.

  • http://www.facebook.com/ky.wadsworth Ky Wadsworth

    Sneaky.

  • Dumrse

    The Muppets must think we are dickheads.

  • Daniel

    So there will no no interviews? No in-depth stories?
    Will this be like 7 Days where they will make jokes and laugh the day’s events off?
    This programme will barely last a week.

  • toby_toby

    This just is a marketing exercise. Nothing to do with how trustworthy the show may or may not be.

  • http://www.facebook.com/david.i.batten Dave Ian Batten

    It’s poorly named, it has got bad hosts, this show can’t be trusted.

  • http://www.facebook.com/david.i.batten Dave Ian Batten

    TVNZ is too news bound. Their website, apps, emails, everything. It’s OTT.

  • h.lua

    is it just me that thinks ali mau iz a bit old to be one of the hosts for the show, and dont even get me started on greg boyd and his constant blinking just irritaten

  • bobby

    I think Seven Sharp/TVNZ may be telling porkies imo. According to facebook you can change your custom URL once by simply logging in and doing it – so why the need for any special dialogue with facebook as is claimed?