One of my friends “liked” Seven Sharp on Facebook yesterday which promptly made it appear in my feed. I thought I’d have a look to see if there was anything interesting. ”My word”, thought I, “31,420 likes in just two days?” Someone is either a brilliant social media marketer or they’ve managed to get a huge amount of fake accounts to say they’re down with the show without an episode ever airing. As it turns out, I was wrong on both accounts.
TVNZ has “repurposed” the page and likes of Close Up, a move that was apparently made possible due to some sweet talking with Facebook and spinning the line that Seven Sharp is simply a continuation of TVNZ’s 7pm current affairs programming as opposed to being an entirely new show, with a new format, new hosts and new MO. Tui ad anyone?