Volkswagen have been accused of racism in their Super Bowl ad where as white man speaks in a Jamaican accent in order to cheer up co-workers.
“Don’t fret me brother. The sticky bun come soon,” he says to a co-worker struggling with a vending machine.
“You know what this room needs? A smile. Who want to come with I?” he tells his co-workers after a depressing meeting.
Barbara Lippert from Mediapost.com said: “Didn’t anyone look at this? This is so racist. It’s just saying that black people are happy.”
New York Times columnist Charles Blow said the ad was “like blackface with voices.”
A Volkswagen spokesperson defended the ad, saying the company consulted with Jamaicans prior to making the ad to ensure it was racially sensitive.