Sky belatedly launches "free to subscribers" campaign

Two days after the show aired on SoHo and 24 hours after they requested HBO stop breaching their licensing agreement, Sky have this morning emailed their subscribers:

Let SoHo seduce you with a special catch up of the first episode on Banshee on and Sky On Demand FREE* to all SKY Domestic subscribers with the Basic package.

From Alan Ball, the mastermind behind Six Feet Under and True Blood, comes an original action series, Banshee.

The dangerous drama stars New Zealand’s own Antony Starr (Outrageous Fortune) as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, a small Amish town in Pennsylvania. As Hood continues his criminal activities, he is hunted by the numerous shadowy gangsters he has betrayed in earlier years.

SoHo is offering a free* special catch up of the first episode of Banshee for all SKY Domestic subscribers with the Basic package on and MY SKY subscribers on SKY On Demand until 29 January.

Banshee airs on SoHo Channel 010 Tuesdays 8:30pm from the 15 January.
Encores available on Sundays 9:30pm from the 20 January.

To ensure you don’t miss out on this series and a tremendous line-up of other series from other premium international networks, such as HBO and Starz, get SoHo today for only $9.99 per month (minimum package required is Basic).

It would appear that Sky are now only interested in courting new business from existing subscribers. Compare this to the US where the pilot is available for everyone to view.

*This preview is available FREE to all SKY domestic subscribers with the Basic package. To view on, subscribers must be registered for My Account. SKY On Demand is only available to MY SKY subscribers. The advanced preview is free to view, however data charges may apply on iSKY, we recommend subscribers check data usage rates with their broadband provider. Available on and SKY On Demand from 16 January until 29 January 2013.

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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