Who Is Ruby Frost?

XFactorRubyRuby Frost has been appointed as one of the four judges and mentors for the first season of The X Factor New Zealand but who is she?

Ruby Frost was born Jane de Jong and is the daughter of Mark and Chris de Jong, the founders and directors of the Parachute Arts Trust – the christian organisation that has been running the Parachute Music Festival for the last 21 years.  Her parent’s charitable trust also runs a record label, recording studio and provides publishing and management services.

As a child she toured the world with her parent’s christian band.

The 25 year old was first put on the map when she won the nationwide MTV talent competition 42Unheard in 2009.  She signed with Universal Music NZ, began writing her debut album Volition, and enlisted Passion Pit’s long-time producer Chris Zane to take the production reigns in New York.

Meanwhile, Kiwi dubstep duo Mt Eden remixed Frost’s soul song ‘O That I Had’ which quickly received over 1,000,000 views on YouTube.

Volition was released in New Zealand mid-2012 and spent two weeks in the Top 40, debuting and peaking at #24 on the Official New Zealand Music Charts Top 40 Albums (Number five on the NZ Albums list). Music mag Groove Guide called it, “a wealth of engaging material… under the thickly overlaid tracks and dovetailing harmonies lies a foundation of strong, talented songwriting.”

Frost lists her influences as Kate Bush, The Knife, David Bowie and Fleetwood Mac, and the debut shows her distinctive voice scaling over infectious melodies, with lyrics on lost love and outer space.

In 2010, Ruby’s song ‘Hazy’ won a Grand Prize in the John Lennon Songwriting Competition (in the Section I: Pop Category). 2011 saw that same track coming 3rd in the International Songwriting Competition’s Pop Category.

Ruby Frost’s first single at commercial radio, ‘Water To Ice’ hit Top 10 on New Zealand radio charts in 2012 but failed to chart in the Top 40 singles.  ‘Water To Ice’ also got Frost shortlisted in the Top 20 of the nation’s prestigious Silver Scroll songwriting award. The video (directed by Special Problems) was featured on the front-page of Vimeo as a Staff Pick, and also on PopJustice.com who said Ruby has, “A hint of crossover superstar about her.”

The follow-up track ‘Young’ then became a summer anthem, charting in The Edge’s Top 20 and sparking off a national house party tour that the radio station sponsored – Ruby and band stopped in 20 houses from Whangarei to Invercargill.

At the same time, Ruby fronted retail-chain Glassons’ Australasian ‘Summer of Sounds’ campaign, alongside musicians The Veronica’s and Watercolours.

She’s toured with Cut Copy, Van She, Mt. Eden, Six60 and Evermore – and been selected to open for a long list of international acts including Fun, Garbage, Diplo, Nero, Digitalism and Kimbra. Frost also featured on comedy duo Flight of the Conchord’s charity single ‘Feel Inside’ (part of TV3’s Comedy for Cure Kids appeal), along with 20 prominent NZ musos (including Brooke Fraser, Dave Dobbyn and Boh Runga).

Her live show has built up a strong following on the local festival circuit – Ruby and her band have repeatedly brought their high-energy show to Rhythm & Vines, Rhythm & Alps, and Parachute crowds. They’ve also played industry showcases in New York (at CMJ), LA (The Viper Room), Brisbane and Sydney.

Song writing and theatrics have been part of Frost’s journey since the start, she explains, “I’ve always dressed up and pretended to belong to other worlds. For me music is an escape, a way to get out of myself and see what is happening around me with fresh perspective.”

Check out Ruby Frost’s music on iTunes
Ruby Frost

Ruby Frost on YouTube
Ruby Frost on Facebook
Ruby Frost on Twitter

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About the author

Regan is one of the co-founders of Throng Media.
If they're on, I'm usually watching Game of Thrones, The Walking Dead, 24, Battlestar Galactica, The X Factor, Survivor, House of Cards, Mad Men and the NRL.
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  • bobscoffee

    Everything I’ve read doesn’t seem to justify her selection as an X-Factor judge.

  • carol56

    wow! her album ‘peaked’ at #24 in the charts … so it actually sold 15 copies then

  • Ruby Frost might not be a huge star, but she has a good voice and she writes good songs, and that counts for something! It seems to me that the show were looking for a NZ female pop star to fill out the panel. Ruby Frost was probably not anywhere near being their first choice, but she’s who they were able to get. Over on Facebook I see people saying “Why didn’t you get Brooke Fraser/Anika Moa/Bic Runga/Maisey Rika”?!”, but it’s likely that those other pops stars were either not willing or not able to take the gig.

    But I remember back to NZ Idol. Fiona McDonald got exactly the same sort of criticism even though she’d had a number one single. But by the end of the series, she was a household name and fully accepted as a judge. The same will happen with Ruby. The series will help her music career.

  • Sherrbet

    Ruby also helped “mentor” 5 girls for a segment on Sticky TV during which they recorded their own version of a Spice Girls song. Lovely, patient girl 🙂

  • Who?

    Having to give so much of a back-story is reason enough to question the credibility of the judges, the production process and the whole show.

  • MillyMorstache

    OMG i am doing my homework on her and it really helped me , THANKS SOSOSOSOSOSOSOSOSOSO MUCH !!!!!!