I don’t expect the media to get too excited about last night’s ratings as they’re too busy excitedly predicting the demise of Seven Sharp. Let’s look at the numbers though.
Campbell Live dropped almost a third of its audience last night on Tuesday, delivering TV3 their lowest ratings since TV One launched Seven Sharp. The 31% fall isn’t too distant from Seven Sharp‘s biggest daily drop of 35%.
Looking at the current graphic, you could come to the conclusion that viewers were switching from Seven Sharp to Campbell Live after the first week but since then, Campbell Live doesn’t appear to have managed to maintain the audience.
Seven Sharp again lost more than 50% of the One News lead in while Campbell Live has also had trouble maintaining the TV3 audience this week, losing 27% on average so far this week.