I was expecting Seven Sharp to get a bounce from the ratings since Wednesday was a public holiday but it appears I was wrong.
Last night’s episode of Seven Sharp dropped for its fourth straight night to 296,970. To make matters worse, the number of people deserting the show from its lead in, One News, jumped up to 52%.
Seven Sharp has now lost 40% of the audience it had on debut.
There is some good news though. After shedding almost 20% of the previous nights audience for the second and third episode, the percentage of viewers switching off was only half as much for the fourth episode.
Campbell Live has remained consistent all week, even with Waitangi Day, and maintains an average audience of around 238,000 viewers.